Digital Thinking

Combining the why (intent, motivation, and so forth) with the what (clicks, visitor counts) has to be the cornerstone of any successful actionable web analytics program.

—Avinash Kaushik
Avinash Kaushik - Web Analytics: An Hour a DayWeb Analytics: An Hour a Day
(Via J.T)

(Source: kindlequotes)

Any great web analytics program also taps into competitive data about the performance of your industry category or your competitors—even data on your performance if you were looking in from the outside rather than simply from within your company.

—Avinash Kaushik
Avinash Kaushik - Web Analytics: An Hour a DayWeb Analytics: An Hour a Day
(Via J.T)

(Source: kindlequotes)