Web Business by Ken Burbary
Archive for February 14th, 2008
Power and influence of the social graph
I came across something tonight while catching up on RSS feeds that stuck out (for obvious reasons).
This post by Susan Merrit, who was recently laid off from Yahoo, demonstrates how rapidly consumers take information and disseminate it across the social graph. Trying to harness this power for the advancement of a product or service to accomplish a business goal is one of the things we work with clients on. That said, it’s a slippery slope and any attempts at artificial manipulation of the social graph will most likely end with a result you won’t be happy with. Consumers are saavy and in control. Speak to them instead of trying to control them.
Finally, a blog!
It’a about time! That’s what some friends have said when I mentioned I was finally going to take the time to establish a presence online and start blogging. I’ve been involved in web development, interactive marketing, and pretty much anything “web” for so long now that this should have come much sooner. The thought to start writing a blog has crossed my mind more times than I could possibly recall over the years.
Where to start? I plan on covering a variety of topics, but the general theme will be interactive marketing including but not limited to the key areas of it: business strategy, technology, project management, and web analytics.
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