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Archive for March, 2008

The future of advertising

By ⋅ March 27, 2008 ⋅ One comment

I found this excellent presentation, put together by Paul Isakson, on slideshare.com. It does a fantastic job of painting a picture of what advertisers and marketers should be thinking and doing NOW to engage with consumers. I won’t do it justice by trying to write a thoughtful explanation, just view the slides below. Enough said.

Time to measure consumer engagement

By ⋅ March 3, 2008 ⋅ 3 comments

This is an entertaining parody, by Microsoft none the less, that illustrates the problems between advertisers and consumers today.

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