Winning in a world transformed by social technologies

Web Business by Ken Burbary

Digital Marketing, Social Media, Web Technology

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Social Media

By Ken Burbary ⋅ June 27, 2008 ⋅ Post a comment

Filed Under charlene li, Forrester, groundswell, Social Media

Found another great video. This is none other than Forrester’s social media guru Charlene Li talking about the concepts in her new book Groundswell.

Groundswell: Winning in a World Transformed by Social Technologies – Charlene Li

Jim Amos

I have that book sitting on my shelf at home waiting to be read. Judging by all the buzz I hear about it, I should get around to it soon.
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drlpicardo

Groundswell is the best book on social media I've ever read, and it may be the best book ever written on the subject.A social trend in which people use technologies to get the things they need from each other.There are some great points and examples the authors make about what a company needs to know about how to go about creating this change in the company to understanding the groundswell.

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