I’m a big believer in DIY – Doing it Yourself. Call me old fashioned but it’s something I learned at an early age from my late father. If you don’t know something, learn it. Need a piece of info? Find it. Need specialized expertise? Seek it out. No one else is going to do it [...]
Entries from November 2008
The Age of DIY
November 25th, 2008 · Comments · Business, Community, Social Media
Tags:DIY networked community business change
Help write a new book about Twitter
November 22nd, 2008 · Comments · Community, Twitter
Lately, more and more people I know on Twitter are discussing the idea that it seems to have crossed, or is approaching, a threshold and has gone mainstream. What signs point to that? Celebrities, politicians and other well known non-marketing/PR types are joining in greater numbers.
For starters, a Twitter user doesn’t get any bigger than [...]
Tags:Laura Fitton·Shel Israel·Twitter
Twitter guide for businesses
November 20th, 2008 · Comments · Twitter
I just came across this great presentation by Chris Wilson, Designer/Marketing Strategist at Hester Designs. In it, he succinctly describes the critical steps businesses should take if they are considering establishing a Twitter presence and engaging with the community.
And as Amber Naslund recently reminded us, don’t get hung up in the details of the tool. [...]

