I just came across this great presentation by Chris Wilson, Designer/Marketing Strategist at Hester Designs. In it, he succinctly describes the critical steps businesses should take if they are considering establishing a Twitter presence and engaging with the community.
And as Amber Naslund recently reminded us, don’t get hung up in the details of the tool. It is just a means to an end. New tools will come and existing tools will go. In the end, your bedrock must be a strategic plan to engage customers and achieve your brand goals.
Now, what are you waiting for?
