Comments on: Twitter guide for businesses

By: jijisun

jijisun — Wed, 18 Nov 2009 04:21:13 +0000

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By: Amber

Amber — Sat, 31 Jan 2009 11:49:25 +0000

thanks for the shoutout

By: Mark

Mark — Wed, 14 Jan 2009 16:01:13 +0000

plus one
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By: Adam Needles

Adam Needles — Sun, 07 Dec 2008 17:27:03 +0000

Just a tought about whether Twitter is mainstream or not: Just counted 29 different articles mentioning Twitter in the WSJ since September, including one that headlines, "Twitter Goes Mainstream." I think it may actually be the most innovative tool for garnering customer insights and engaging brand communities in a two-way dialogue in the social media universe. And paired with a blog, it is an incredible way to improve customer-brand dialogue (and co-creation). Adam Needles’s last blog post..Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0

By: Amber Naslund

Amber Naslund — Fri, 21 Nov 2008 15:55:28 +0000

Hey Ken – thanks for the shoutout. Twitter is still NOT a mainstream business tool and as much as I’m an evangelist for it’s uses in business, it’s not for everyone. And it’s much more important that a business adopt whatever tools work for them and, more importantly, their customers. It’s about establishing the underlying philosophy for social media in the first place – better, more open communication, lasting relationships with customers, brand loyalty and a human face to the logo. If you embrace those tenets, the tools you use are completely secondary.

Thanks for sharing the presentation!