Comments on: Dominos Learning Painful lessons about the Social Era

By: maxtex54

maxtex54 — Sat, 13 Feb 2010 15:10:33 +0000

dominos pizza still my prefered place to get pizza. It just rocks!

By: Twitter Trackbacks for Dominos Learning Painful lessons about the Social Era | Web Business by Ken Burbary [kenburbary.com] on Topsy.com

Wed, 26 Aug 2009 23:40:24 +0000

[...] link is being shared on Twitter right now. @kenburbary, an influential author, said New Blog Post: [...]

By: Wayne Liew

Wayne Liew — Thu, 16 Apr 2009 21:45:07 +0000

Dominos, other than the franchise store owner or anyone else, is clearly dumbfounded by the whole thing and hopefully with this incident, other companies can pick up a few lessons, which two of them is already listed above.

Immediately after the incident, the company went all out in trying to remove the videos and seek legal advice etc. but how about the consumers or customers? I mean, these things don't leave our heads once we watched the video and the company is not addressing anything to us.

Perhaps a press conference might be held in "near future" to explain everything but shouldn't it be better to utilize the media where people got the ugly news from? Why should you address things slowly using traditional media when the bad things are continuously spreading like wildfire on the Internet?

By: Chuck Hemann

Chuck Hemann — Thu, 16 Apr 2009 10:20:43 +0000

Ken – great stuff as usual. You'd think after this example, and many others, that companies would understand better the importance of social media monitoring. That doesn't appear to be the case though as we keep hearing about companies, like Dominos, that miss opportunities to squelch problems before they begun HUGE.

By: Eric Brown

Eric Brown — Thu, 16 Apr 2009 00:49:58 +0000

Hey Ken,
We all appreciate your following and report of this. I am pretty angry over the whole ordeal. I know how hard, and how difficult and how much work it is to build and maintain a Brand, and while we do not have a brand such as Domino's to see this happen infuriates me.

We can all be critical as to what they should have done and at what speed, but I applaud them for their actions. They are now on twitter, perhaps now they will have a community blog and they acted pretty swiftly for a large corporation.

By: jderagon (Jay Deragon)

jderagon (Jay Deragon) — Thu, 16 Apr 2009 00:24:43 +0000

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Dominos Learning Painful lessons about the Social Era | Web Business by Ken Burbary [link to post]

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By: jderagon (Jay Deragon)

jderagon (Jay Deragon) — Wed, 15 Apr 2009 22:24:45 +0000

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Dominos Learning Painful lessons about the Social Era | Web Business by Ken Burbary [link to post]

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By: arikhanson (arikhanson)

arikhanson (arikhanson) — Wed, 15 Apr 2009 22:10:36 +0000

Twitter Comment

Insightful post by @kenburbary about Domino's reaction. "Consumers expect a human response--not messaging" (Amen) [link to post]

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By: kazwccsocialnet (Karen Ramsay-Smith)

kazwccsocialnet (Karen Ramsay-Smith) — Wed, 15 Apr 2009 21:41:38 +0000

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RT @markshaw: What can Business Learn from the #Dominos experience: [link to post]

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By: Orchardo (Scott Baradell)

Orchardo (Scott Baradell) — Wed, 15 Apr 2009 21:30:36 +0000

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RT @gavinmcgarry: Domino's Pizza's bad brand lesson. Here is the video (the two have been fired) and the PR response [link to post]

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