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Realtime Social Search and Web Search Converge

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People are speculating about whether or not Twitter, and more specifically their realtime search engine, is a legitimate Google Killer. Will Google acquire Twitter? Will Google begin indexing tweets, social network conversations and release their own realtime search? No one knows for certain, but the day is approaching where realtime social search and general web search converge into a single user experience. This marriage may be contentious for businesses, but it’s heavenly for individuals.

Right now, it’s a less than perfect exercise to dive deep into a topic through web searches and social searches. You need to use several different tools, that scan many different sources of content, information and people to ultimately find all the answers you’re looking for.

Web Search using any of the big engines (Google, Yahoo, etc…) can reveal a lot about a topic; what something is, how something works, but it can’t tell you who is talking about it right NOW. Social search engines like Twitter, SocialMention, or SamePoint excel for this very reason. Realtime Social Search is immensely more helpful after I’ve learned about a particular topic because it can put me directly in touch with other people and/or businesses that are interested in and currently talking about the same thing(s) as I am. This allows me to dive deeper into interactions with others that will provide insights based on their experiences and tacit knowledge that web searches just can’t deliver.

To get a glimpse of what I’m describing, let’s take a look at one of the innovations already out in the wild that allows us to experience one stop shopping when it comes to search. This greasemonkey script developed by Mark Carey provides the type of integrated search experience that I want. It’s bascially a mashup that gives you results from Google’s index, along with results from realtime Twitter search, in a manner comfortable to the user. There is significantly more value in being able to see the resources and people relevant to the topic of interest.

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This formula is a dramatic improvement for consumers and professionals. We get relevant information in the desired context, and can identify real people to follow up for more detailed interactions. As an individual, I hope a Twitter acquistion happens sooner rather than later, because we’ll be that much closer to integration like this, and it will change how you utilize Google, for the better.

  • brandonchesnutt

    Great insight, Ken.

    If Google were to scoop up Twitter, we would have the best of both worlds. :)

  • brandonchesnutt

    Great insight, Ken.

    If Google were to scoop up Twitter, we would have the best of both worlds. :)

  • http://detroit.fwix.com Jamie Favreau

    I have to agree. This would make searching a lot easier.

  • http://detroit.fwix.com Jamie Favreau

    I have to agree. This would make searching a lot easier.

  • http://www.shaunanicholson.com/ Shauna Nicholson

    Nice post, Ken. I think Google could only improve Twitter search. Namely weeding out ghost accounts.

  • http://www.shaunanicholson.com/ Shauna Nicholson

    Nice post, Ken. I think Google could only improve Twitter search. Namely weeding out ghost accounts.

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