I’ve been quiet as of late, but for good reason. Behind closed doors, I have been very busy and I am happy to be able to publicly announce the exciting changes in my life (some of you have already noticed and been asking questions, so here is the scoop). Several weeks ago I began the next phase of my career, and started a new position heading up the Digital Strategy & Social Media practice for Ernst & Young.
For those that aren’t familiar with the E&Y brand, it is an incredibly successful and diversified company. We provide a wide range of advisory, assurance, tax and specialty services to an impressive list of blue chip clients around the globe. With over 130,000 employees globally, we have an enormous organization, with the ability to bring deep expertise and resources to bear on our engagements.
I’m excited to play a critical role in helping E&Y advisory clients transform their business through the opportunities that digital marketing can provide. I will be spending the majority of my time thinking about the ramifications of social media on traditional marketing & communications. This means participating in the social web (uh oh, more time on Twitter!), analyzing & writing about digital strategy, trends, and best practices. And advising E&Y clients on the impact these issues have on their business.
Enough about me. I’d much rather prefer to talk about others. Looking back, my career has evolved in unexpected and challenging ways. I wouldn’t have been able to navigate those challenges and difficult decisions without the help and guidance from an amazing group of people that I have come to call friends and rely on. Besides my family, I sincerely appreciate and highly respect the tremendous character of people like Adam Cohen, Scott Monty, Amber Naslund, Blagica Bottigleiro, Ron Lippitt, Damon Henry, and so many others (you know who you are). THANK YOU friends! I hope you know I’m always there for you as well.
For those that need it, I can be reached at my new email: kenneth.burbary at ey dot com
