Comments on: The Dirty Little Secret of Social Media Monitoring

By: The Dirty Little Secret of Social Media Monitoring Tools | pepperconn Social Media 101

Wed, 10 Mar 2010 14:49:05 +0000

[...] The Dirty Little Secret of Social Media Monitoring by Ken BurbaryJuly 13th, 2009 [...]

By: Eric Swain

Eric Swain — Thu, 04 Mar 2010 08:45:59 +0000

Ken,

Did you ever resolve the issues with the vendors?

By: Considering a Social Media Monitoring Investment? Ask Questions First. | MarketingProfs Daily Fix Blog

Thu, 25 Feb 2010 16:57:22 +0000

[...] companies like Moreover, wool.labs, Blinkx, Boardreader, etc. The result? No two SMM companies will provide you with the same data. You need to know what data is most important to you as an organization and select [...]

By: Bill Rice

Bill Rice — Fri, 12 Feb 2010 15:50:25 +0000

I think the fundamental answer here is that hooking a vacuum cleaner up to the Internet is very difficult (even for Google). Any social media monitoring software is going to have to make choices, which impact categories of coverage. You're likely seeing some of those programmatic choices in your data.

By: 7 Steps to Selecting a Social Media Monitoring Tool | On the Scene

7 Steps to Selecting a Social Media Monitoring Tool | On the Scene — Fri, 05 Feb 2010 18:16:18 +0000

[...] monitoring performance among the tools, there may be certain case studies (see Ken Burbary’s post and an older post of mine), but there is no conclusive evidence that one tool does better than [...]

By: Social media analysis reports are a ripoff | Creative Traction

Social media analysis reports are a ripoff | Creative Traction — Fri, 05 Feb 2010 04:19:40 +0000

[...] & buzz are calculated in a different way. Just take a look at Ken Burbary’s post The Dirty Little Secret of Social Media Monitoring. I can see some clients trying to fit their organization into the tool then working hard at finding [...]

By: Social Media Monitoring Tools – A buyer’s guide | Murray Newlands

Thu, 08 Oct 2009 11:02:32 +0000

[...] same terms and keywords depending on which service you use. Ken Burbary wrote a great post called The Dirty Little Secret of Social Media Monitoring earlier this year that does a side-by-side comparison of Radian6 and Techrigy. Well worth the read, [...]

By: Social Media Monitoring Tools In Action: Radian6 vs Alterian / Techrigy SM2 | On the Scene

Tue, 22 Sep 2009 13:19:00 +0000

[...] Media Monitoring Tools In Action: Radian6 vs Alterian / Techrigy SM2 Not too long ago I followed a nice discussion on Ken Burbary’s blog about social media monitoring tools. Ken had come along some noticeable [...]

By: Randall Garcia

Randall Garcia — Thu, 13 Aug 2009 15:37:13 +0000

Ken,

Interesting article. Looking forward to hearing the updates, since my agency went through the same experience of inconsistent results. We had been using Radian6, but after seeing several presentations, including TNS Cymfony and WoolLabs Web Dig, we settled with the latter. I won't go into why we didn't choose the others (frankly, the differences made my head spin), but we did go with Wool's product because of the sheer depth of data. Real data. It isn't the prettiest GUI, but they said they are working on it. If you haven't heard of them, it is worth checking it out. We started with them for a 3 month trial, and have now signed on for an on-going engagement.

Good luck!

Randy

By: Ken Burbary

Ken Burbary — Thu, 23 Jul 2009 21:07:28 +0000

You're right Paul, the best platform right now would be a mix of the best features & coverage of many different platforms. While it's possible to do this now, the barrier for entry is higher. Not all organizations or individuals have the knowledge, resources and time to implement such a solution. However, for DIYers, there is light at the end of the tunnel. Thanks for the comment/visit.