This post is a collaboration between Ken Burbary and Chuck Hemann. It is being cross posted here and the Dix and Eaton blog.
Social Media Monitoring can be an overwhelming endeavor, requiring you to sift through potentially large amounts of data to separate signal from noise, all in the hope of finding key consumer/customer insights that [...]
Entries from September 2009
Four Avenues to a More Focused Social Media Monitoring Strategy
September 24th, 2009 · Comments · Social Media, Strategy
Tags:business unit·campaign·chuck hemann·event·listening·looking glass·microsoft·product·Strategy
Social Media Denial?
September 2nd, 2009 · Comments · Business, Social Media, Trends
Spend some time outside of social media communities and you’ll realize there are many people who either don’t agree, don’t understand or haven’t yet taken the time to learn about social media (what it is, what it isn’t and the ways it has changed how we communicate). I was reminded of that today when I [...]
Tags:digital advertising·digital marketing·direct marketing·scott monty
