Web Business by Ken Burbary

Ken Burbary

As a professional web marketer and technologist, I have 14 years of online marketing & advertising experience, including a deep background in interactive and new media. I work with companies to create successful online initiatives that will further their brand objectives, improve customer service by building strong digital relationships with their customers, and increase sales.

The purpose of this blog is for me to share opinions, insights, and observations with you, which aim to spark discussion about how web tools, technologies, and services are changing how companies conduct business. I’ll cover a wide range of topics that are relevant to my career, including:

• Web Marketing
• Social Networking & Social Media Marketing
• Search Marketing
• Web Technologies
• Emerging & Experimental Platforms

Employment History

Right now I head up the Digital Strategy & Social Media practice at Ernst & Young. In my current position at E&Y, I work with global brands across a variety of industries such as automotive, consumer products, media & entertainment, biotech, pharmaceutical, retail, technology and telecommunications to help them achieve their digital marketing objectives. Prior to my current role, I was the Vice President of Digital Marketing at Big Communications, a healthcare communications agency. Before that, I served as the Chief Technology Officer for Campbell Ewald, a nationally focused advertising & marketing agency, working on integrated marketing campaigns for fortune 500 brands such as General Motors, Chevrolet, Michelin, Farmers Insurance and Alltel. For a more detailed employment history, please visit my LinkedIn profile.

Disclaimer:

This blog does not represent the thoughts, intentions, plans or strategies of my employer. All posts are solely my opinion. Comments posted can be deleted if they are inappropriate.