Ken Burbary As a professional web marketer and technologist, I have 16 years of online marketing & advertising experience, including a deep background in digital and social media. I work with companies to create successful digital initiatives that will further their brand objectives, improve customer service by building strong digital relationships with their customers, and increase sales. The purpose of this blog is for me to share opinions, insights, and observations with you, which aim to spark discussion about how web tools, technologies, and services are changing how companies conduct business. I’ll cover a wide range of topics that are relevant to my career, including:
Employment History Right now I spend my time as Vice President – Group Director, Strategy & Analysis at Digitas, where I work with global brands across a variety of industries such as automotive, consumer products, media & entertainment, biotech, financial services, retail, and technology to help them achieve business objectives in the areas of customer strategy, online marketing, and customer service and support.
Prior to my current role, I the Director Digital Strategy and Social Media at Ernst & Young, a global management consulting firm. I also spent time as the Vice President of Digital Marketing at Big Communications, a healthcare communications agency. Before that, I served as the Chief Technology Officer for Campbell Ewald, a nationally focused advertising & marketing agency, working on integrated marketing campaigns for fortune 500 brands such as General Motors, Chevrolet, Michelin, Farmers Insurance and Alltel. For a more detailed employment history, please visit my LinkedIn profile. Disclaimer: This blog does not represent the thoughts, intentions, plans or strategies of my employer. All posts are solely my opinion. Comments posted can be deleted if they are inappropriate.
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