// About Me

Ken Burbary As a professional web marketer and technologist, I have 16 years of online marketing & advertising experience, including a deep background in digital and social media. I work with companies to create successful digital initiatives that will further their brand objectives, improve customer service by building strong digital relationships with their customers, and increase sales. The purpose of this blog is for me to share opinions, insights, and observations with you, which aim to spark discussion about how web tools, technologies, and services are changing how companies conduct business. I’ll cover a wide range of topics that are relevant to my career, including:

Employment History Right now I spend my time as Vice President – Group Director, Strategy & Analysis at Digitas, where I work with global brands across a variety of industries such as automotive, consumer products, media & entertainment, biotech, financial services, retail, and technology to help them achieve business objectives in the areas of customer strategy, online marketing, and customer service and support.

Prior to my current role, I the Director Digital Strategy and Social Media at Ernst & Young, a global management consulting firm. I also spent time as the Vice President of Digital Marketing at Big Communications, a healthcare communications agency.  Before that, I served as the Chief Technology Officer for Campbell Ewald, a nationally focused advertising & marketing agency, working on integrated marketing campaigns for fortune 500 brands such as General Motors, Chevrolet, Michelin, Farmers Insurance and Alltel. For a more detailed employment history, please visit my LinkedIn profile. Disclaimer: This blog does not represent the thoughts, intentions, plans or strategies of my employer. All posts are solely my opinion. Comments posted can be deleted if they are inappropriate.

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  • http://www.sysomos.com Steve Dodd

    Hi Ken, I've been reviewing your blog at great length and have found it most informative. You certainly understand the importance of Social Media and how to leverage it.

    We've recently launched a new Media Analytics and Measurement server called http://www.sysomos.com. We go far beyond the traditional monitoring that exists in the market today and provide a level of analytics to help users understand conversations. We provide concept / context extraction, sentiment analysis, geo-demographic analysis and much more.

    When you have a few minutes, I'd love to show you what we are doing.
    Please let me know,
    Thanks.

  • http://www.sysomos.com Steve_Dodd_Sysomos

    Hi Ken, I've been reviewing your blog at great length and have found it most informative. You certainly understand the importance of Social Media and how to leverage it.

    We've recently launched a new Media Analytics and Measurement server called http://www.sysomos.com. We go far beyond the traditional monitoring that exists in the market today and provide a level of analytics to help users understand conversations. We provide concept / context extraction, sentiment analysis, geo-demographic analysis and much more.

    When you have a few minutes, I'd love to show you what we are doing.
    Please let me know,
    Thanks.

  • http://www.sysomos.com Steve_Dodd_Sysomos

    Hi Ken, I've been reviewing your blog at great length and have found it most informative. You certainly understand the importance of Social Media and how to leverage it.

    We've recently launched a new Media Analytics and Measurement server called http://www.sysomos.com. We go far beyond the traditional monitoring that exists in the market today and provide a level of analytics to help users understand conversations. We provide concept / context extraction, sentiment analysis, geo-demographic analysis and much more.

    When you have a few minutes, I'd love to show you what we are doing.
    Please let me know,
    Thanks.

  • http://www.twitter.com/steve_dodd Steve_Dodd

    Hi Ken, I've been reviewing your blog at great length and have found it most informative. You certainly understand the importance of Social Media and how to leverage it.

    We've recently launched a new Media Analytics and Measurement server called http://www.sysomos.com. We go far beyond the traditional monitoring that exists in the market today and provide a level of analytics to help users understand conversations. We provide concept / context extraction, sentiment analysis, geo-demographic analysis and much more.

    When you have a few minutes, I'd love to show you what we are doing.
    Please let me know,
    Thanks.

  • http://www.jberrymarketing.wordpress.com Jennifer Larson

    Thanks for the comment you left on my blog. I'm sure it will be helpfull to my readers. I actually didn't know about that particular Google tool, and ended up using it yesterday for a press release I had to write for one of my clients. Thanks again!

  • http://www.jberrymarketing.wordpress.com Jennifer Larson

    Thanks for the comment you left on my blog. I'm sure it will be helpfull to my readers. I actually didn't know about that particular Google tool, and ended up using it yesterday for a press release I had to write for one of my clients. Thanks again!

  • http://www.jberrymarketing.wordpress.com Jennifer Larson

    Thanks for the comment you left on my blog. I'm sure it will be helpfull to my readers. I actually didn't know about that particular Google tool, and ended up using it yesterday for a press release I had to write for one of my clients. Thanks again!

  • http://www.jberrymarketing.wordpress.com Jennifer Larson

    Thanks for the comment you left on my blog. I'm sure it will be helpfull to my readers. I actually didn't know about that particular Google tool, and ended up using it yesterday for a press release I had to write for one of my clients. Thanks again!

  • http://www.ezinsurancequotes.com/term-life-insurance/term-life-quote/compare-term-quotes.html Quotes

    Just came across your blog and liked reading it, just keep posting like this, will surely be back again. have just bookmarked you.

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  • http://www.socializemedia.com/ mark heninger

    hi Ken,

    just followed you (mark heni) great list you have compiled on social media tools via your wiki. i would like to be included in your master list review our website as well. http://www.socializemedia.com

    we are unique because our Platform is the only platform that can massively distribute video, audio, pictures, text, tweets, and status into popular and niche specific social media networks while providing detailed web monitoring analytics for our clients.

    The Socialize Media Platform is unrivaled in the market and can manage and monitor multiple profiles as well as extract and summarize brand conversations in real-time.

    Thanks for taking the time to read. Please feel free to contact me via email. [email protected]

    thanks.

  • http://www.socializemedia.com/ mark heninger

    hi Ken,

    just followed you (mark heni) great list you have compiled on social media tools via your wiki. i would like to be included in your master list review our website as well. http://www.socializemedia.com

    we are unique because our Platform is the only platform that can massively distribute video, audio, pictures, text, tweets, and status into popular and niche specific social media networks while providing detailed web monitoring analytics for our clients.

    The Socialize Media Platform is unrivaled in the market and can manage and monitor multiple profiles as well as extract and summarize brand conversations in real-time.

    Thanks for taking the time to read. Please feel free to contact me via email. [email protected]

    thanks.

  • Jes

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  • http://tegarmaji.com/ Tegar M.Aji

    I wish I could learn something about web marketing from you, Mr. Ken Burbary.

  • http://tegarmaji.com/ Tegar M.Aji

    I wish I could learn something about web marketing from you, Mr. Ken Burbary.

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    Well, It is useful to all.
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    Ken Burbary sharing the information is very nice. Thanks for sharing it.

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  • http://www.listenlogic.com/ Mark Langsfeld

    Hi Ken,

    You have a great list of social media monitoring solutions on your wiki. We'd love to be included on your list. http://www.listenlogic.com.

    Our listening platform, RESONATE, is used by some of the largest brands. If you have time we'd love to show you a demo. Thanks!

  • http://www.listenlogic.com/ Mark Langsfeld

    Hi Ken,

    You have a great list of social media monitoring solutions on your wiki. We'd love to be included on your list. http://www.listenlogic.com.

    Our listening platform, RESONATE, is used by some of the largest brands. If you have time we'd love to show you a demo. Thanks!

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  • http://www.fantasm3d.com/ Victor Pytko

    Ken: Trying to determine if I can get someone on as a Future Midwest conference speaker at this late date, or at least on a sub list. Ralph Watson is CEO of a new Ann Arbor video production company that is using a new 3D technology — better than Avatar — to produce music videos and feature films, and converting 2d to 3D. Exciting stuff and creating opportunities for cast and crews in SE Michigan.

  • Guest

    Ken: Trying to determine if I can get someone on as a Future Midwest conference speaker at this late date, or at least on a sub list. Ralph Watson is CEO of a new Ann Arbor video production company that is using a new 3D technology — better than Avatar — to produce music videos and feature films, and converting 2d to 3D. Exciting stuff and creating opportunities for cast and crews in SE Michigan.

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  • ianrbruce

    Ken, thought it might be easier to respond here than on Twitter. I do like your wiki of oscial media tools – very helpful – and wondered how you usually classify these many different products. They don't all do the same things – they cover different types of social and traditional media, for example, and they are designed for different use-cases (media measurement, social CRM, brand tracking). Wondered if you had a taxonomy on this?

    Thanks – Ian Bruce / Novell

  • ianrbruce

    Ken, thought it might be easier to respond here than on Twitter. I do like your wiki of oscial media tools – very helpful – and wondered how you usually classify these many different products. They don't all do the same things – they cover different types of social and traditional media, for example, and they are designed for different use-cases (media measurement, social CRM, brand tracking). Wondered if you had a taxonomy on this?

    Thanks – Ian Bruce / Novell

  • Lilia_vp
  • Vera Mund

    Hi Ken,
    I stumbled across your wiki – very impressive. You think you could add my company if I sent you the details?
    http://www.vico-research.com/en/index.php
    Thanks!

  • Paul
  • David Geddes
  • http://twitter.com/theresaaugustin Theresa Augustin

    Ken, I am a student at the University of Akron, majoring in e-marketing/advertising. We never talk about social media in class, so I have found your blog really interesting. I know most students start out in careers in social media, but I am really interested in branding, I saw you have made the switch from one to the other, is that relatively to make the switch between the two, is it just a matter of communication between the employer/employee? Also, I wanted to give you a heads up on a new social application that I am working on at my internship: http://www.nightrise.com and also if you have any suggestions for the blog (splash page for the website is works to be revamped). It seems you are interested in these new projects.

  • Kelly Hattingh

    Hi Ken, I am involved with researching and gathering information for a social media survey currently being done in South Africa. We are researching all social networks, in particular Facebook, Twitter, Blogs, Youtube, Mxit & LinkedIn. Your insightful and interesting site came to my attention and I was wondering if you could assist me with some of my research. I look forward to your favourable reply. Many thanks Kelly Hattingh [email protected]

  • Mel

    Hi -u00a0nnAre there easily accessible statistics on Social Media by ethnicity in SA?nnThanksnnMel

  • Paul Fennemore

    nnHi Ken,nnWouldnyou be interested in participating in a Henley Business School formal appliednbusiness research project carried out by myself and Professor Moira Clark. Younmay know that Henley is recognised as a prestigious and world leading businessnschoolnnnu00a0nnnThisncutting edge research is investigating the impact social media networks arenhaving on market segmentation strategies. One key objective of the project isnto help organisations rise to the new challenges of market segmentation broughtnabout real-time interactive social networks and formulate informed socialncommerce segmentation strategies based upon grounded research. My preliminarynresearch has found that this is a massive challenge for companies who arenadopting social commerce. Without a well honed segmentation model u00a0are u00a0they going back to the dark ages of spray andnpray marketing.nnnu00a0nnnWouldnyou be willing to conduct a one hour interview with me sometime during Augustnor perhaps early September?u00a0 Skype would work.nnnu00a0nnnThendata gathered from the interviews is entirely confidential and anonymous andnconducted according to the Code of Good Practice set out by Henley. nnnu00a0nnnIfnitu2019s not too much to ask,u00a0perhaps you could also refer me to your workncolleagues who may also wish to participate or to another organisation/contactnwho would stand to benefit from the research. nnnu00a0nnnYouncan find details on the project on this siteu00a0nhttp://paul-fennemore.blogspot.com/p/home.html.nnnu00a0nnnInam sure that you will find the study of value to you and your business.nnnu00a0nnnInhope to hear from you shortly.nnnu00a0nnnu00a0nnnBestnregards,nnnu00a0nnnPaulnu00a0nn

  • Paul Fennemore

    nnWouldnyou be interested in participating in a Henley Business School formal appliednbusiness research project carried out by myself and Professor Moira Clark. Younmay know that Henley is recognised as a prestigious and world leading businessnschool.Thisncutting edge research is investigating the impact social media networks arenhaving on market segmentation strategies. One key objective of the project isnto help organisations rise to the new challenges of market segmentation broughtnabout real-time interactive social networks and formulate informed socialncommerce segmentation strategies based upon grounded research. My preliminarynresearch has found that this is a massive challenge for companies who arenadopting social commerce. Without a well honed segmentation model u00a0are u00a0they going back to the dark ages of spray andnpray marketing. Wouldnyou be willing to conduct a one hour interview with me sometime during Augustnor perhaps early September?u00a0 Thendata gathered from the interviews is entirely confidential and anonymous andnconducted according to the Code of Good Practice set out by Henley.Ifnitu2019s not too much to ask,u00a0perhaps you could also refer me to your workncolleagues who may also wish to participate or to another organisation/contactnwho would stand to benefit from the research.Youncan find details on the project on this siteu00a0nhttp://paul-fennemore.blogspot.com/p/home.html.Inam sure that you will find the study of value to you and your business. nnnInhope to hear from you shortly. nnnBestnregards, nnnPaulnu00a0nn

  • Glenn

    Good day Ken Burbary,nnIu2019m looking for any contact details (email, phone number or mail address) of the website owner or marketing person that I can communicate with for possible business venture on website income opportunities. We are very much interested to do business with you. Please send me an email together with your website name and Iu2019ll be glad to call you to discuss this matter.nnThank younnOr You can Visit this Website: http://affiliates.yourmediaguru.com/signup/1179n

  • MGwynn

    nnHi Ken, nnnYou offer some great web business services!u00a0 u00a0Inrepresent NetAspects (www.NetAspects.com a 10+ year old company in CA) andnwould like to initiate discussions if you would be interested in being a Resellernor Affiliate for our exclusive new service for full content, search, video, andnregistration integration on any Facebook Fan Page. u00a0u00a0nnnHere is a sample: http://www.facebook.com/pages/NetAspects-Broker-Fan-Page-Example/273093739372769?sk=app_156218351098324n.u00a0 Note that you can fully interactnwithout getting kicked off of Facebook.u00a0nThis technology is backed with an SEO-friendly Website, CRM, andneMarketing tools. nnn*When can we discuss this? Thank you.u00a0 nnnMichaelnnnMichael GwynnnnnVP Business DevelopmentnnnNet Aspects nnn510-502-5059 [email protected]

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