Web Business by Ken Burbary

When did we, marketers & brands, lose touch with humanity and thus reality?
When did we stop stop putting the needs and concerns of our customers first?
When did we throw common sense out the window?
Perhaps some never have put customers needs first, or maybe they did at one point but lost their way. A lot of [...]

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Social Media continues to be the hottest topic in business, advertising, marketing and communications worlds. Why? Because it is a game changer for businesses. The future of business online (and offline for that matter) for brands will be based on the relationships they have with individual consumers and influencers. The tried and true method of top [...]

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During the past 6 months, I’ve talked and written a lot about how engaging in Social Media can help your brand. There can be numerous benefits. In fact, Social Media Maven Chris Brogan has already written what Social Media does best. And expert Mack Collier wrote a thoughtful article some time ago, describing how Dell [...]

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I’ve lived through many movements on the “web” since I began my career. Along the way there have been a countless number of trends, both successful and not, that have impacted how individuals and companies operate online. Two trends that emerged and have been adopted across the globe are outsourcing and crowd sourcing. I’ve separated [...]

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I enjoyed this video of Joe Crump, Vice President, Strategy & Planning, Avenue A | Razorfish, in which he describes how the marketing/advertising industry and brands have entered a new era, one he calls Digital Darwinism. It’s a 16 minute video full of trends and perspectives on the state of the industry that you should [...]

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