A new trend is beginning to emerge among brand websites. Some brands, more established in social media uses, have taken the next step beyond maintaining a social presence on the platforms and begun integrating relevant online conversation into their brand websites, providing consumers with a real-time view into what others are saying about a brand’s [...]
Entries Tagged as 'Branding'
The New Brand Web Site Standard – Social Media Integration
August 6th, 2009 · Comments · Branding, Business, Social Media
Tags:ford·nissan·skittles·social web·website
The Lost Art of Common Sense in Digital Marketing
April 13th, 2009 · Comments · Branding, Business, Digital, Interactive Marketing, Strategy
When did we, marketers & brands, lose touch with humanity and thus reality?
When did we stop stop putting the needs and concerns of our customers first?
When did we throw common sense out the window?
Perhaps some never have put customers needs first, or maybe they did at one point but lost their way. A lot of [...]
Tags:brands·brandtags·garyvee·len kendall·listening·social marketing
Social Media by the Numbers
April 3rd, 2009 · Comments · Branding, Business, Social Media, Social Networking, Twitter
Social Media continues to be the hottest topic in business, advertising, marketing and communications worlds. Why? Because it is a game changer for businesses. The future of business online (and offline for that matter) for brands will be based on the relationships they have with individual consumers and influencers. The tried and true method of top [...]
