A new trend is beginning to emerge among brand websites. Some brands, more established in social media uses, have taken the next step beyond maintaining a social presence on the platforms and begun integrating relevant online conversation into their brand websites, providing consumers with a real-time view into what others are saying about a brand’s [...]
Entries Tagged as 'Business'
The New Brand Web Site Standard – Social Media Integration
August 6th, 2009 · Comments · Branding, Business, Social Media
Tags:ford·nissan·skittles·social web·website
Dominos Learning Painful lessons about the Social Era
April 15th, 2009 · Comments · Business, Social Media, Twitter
Dominos, the pizza maker, became the latest victim of a viral video drive-by brand massacre. Yesterday, 2 employees from an individually owned franchise posted several disgusting videos on YouTube. To say the videos are inappropriate would be an understatement. One of the videos shows a staff member putting cheese up his nose before using it [...]
Tags:crisis·dominos·pr·viral·youtube
The Lost Art of Common Sense in Digital Marketing
April 13th, 2009 · Comments · Branding, Business, Digital, Interactive Marketing, Strategy
When did we, marketers & brands, lose touch with humanity and thus reality?
When did we stop stop putting the needs and concerns of our customers first?
When did we throw common sense out the window?
Perhaps some never have put customers needs first, or maybe they did at one point but lost their way. A lot of [...]
Tags:brands·brandtags·garyvee·len kendall·listening·social marketing
