Web Business by Ken Burbary
Community
The 2011 State of Community Management
My friends over at The Community Roundtable, Rachel Happe and Jim Storer, have just published their 2011 State of Community Management Report. It chronicles best practices and discussions related to the of field community management. The Community Roundtable, a leading resource for community management practitioners, and is based off of conversations with representatives from over 60 different companies within the TheCR Network held over the span of the past year.
TheCR has been an invaluable resource to me in my work with online communities, especially their Community Maturity Model Framework (seen below).
I’d advise anyone who plays a role in an online community effort to download the report for detailed reading. It’s packed full of insight and information on the current state of community management within businesses both big and small. The key findings fall into these four themes:
- Social Business Has Become A Strategic Imperative
- Interest in Community Management Continues to Increase
- The Community Management Discipline is Evolving
- A Lot of Confusion Remains in the Market around Social Business
That said, I’m just scratching the surface of the knowledge and tidbits in the report. Get a copy and you’ll see for yourself!
Twitter Hidden Gems: 50 People You Should Follow but Have Never Heard of
Earlier this month, David Mullen had a great idea to create a Twitter starter pack on his blog (click here to go read the orignal post), that listed 50 people to start following in the areas of marketing, advertising, PR, and social media. Whether you’re new to Twitter or have been there awhile, you will benefit by following the people in his starter pack.
Afterwards, Dave Murray, David Mullen and I were chatting (via Twitter of course!) about how even the best list, leaves off so many interesting and unique personalities on Twitter. So without further explanation, we have put together a Twitter Hidden Gems list. This list is unique because it is full of incredible people from the Twitter commnity that are off the beaten path. Some of the best individuals one can hope to find. We hope you find following them as valuable as we do.
Dave Murray’s Picks |
Ken Burbary’s Picks |
David Mullen’s Picks |
| Erika Napoletano – @RedheadWriting | John Phillips – @jwphillips | Andrea Betts – @arbetts |
| Luis Sandoval – @pandaran | Stacy Lukas – @damnredhead | Natalie Keiko – @nataliekeiko |
| Kathy Lovin – @lovinkat | Shelli Gutholm – @shelligutholm | Erica Chandler – @echandler |
| Jennifer Fisher – @Jeters | Matt Alder – @mattalder | Nick Lucido – @nicklucido |
| Hubert Sawyers III – @HubertGAM | Adrian Pittman – @adrianpittman | Rebecca Neufeld – @RaToTheBec |
| Sheila Viers – @LiveWell360 | Adam Needles – @abneedles | Stephanie Skordas – @stephskordas |
| Dana Lookadoo – @lookadoo | Cosmin Ghiurau – @cosguru | Martha Keeley – @mkeeley |
| Tim Jahn – @timjahn | Catherine Juon – @cjuon | Mary Ellen Hardies – @maryellennbc12 |
| Brett Morrison – @brettmorrison | Robert Hallock – @thracks | Lindsey Levy – @llevy |
| Milena Thomas – @meloncamp | Shwen Gwee – @shwen | Kathryn Williford – @kwilliford |
| Matt Biegacki – @mattbiegacki | Rosy Villa – @rosyblue | Tom O’Keefe – @TomOKeefe1 |
| Jim Mitchem – @smashadv | Henry Balanon – @balanon | Jenna Marucci – @jmarucci |
| Chuck Hemann – @chuckhemann | Lisa Wilberding – @lisawilberding | James Walker – @jaywalk1 |
| Anita Cohen Williams – @searchguru | Molly Sly – @mollysly | Taylor Graves – @taylorgraves |
| James Neal – @james3neal | Jane Chin – @janechin | Scott Moody – @cscottmoody |
| Ben LaMothe – @BenLaMothe | Sean Scott – @kalisurfer | Josh Sternberg – @josh_sternberg |
| Sean Power – @seanpower | Sarah Jo – @pedalprincess | Kate Deramo – @bostonkate |
| Nicholas Young – @nicholaswyoung | Chris Moritz – @chrismoritz | Brian Camen – @arizonabrian |
| Daniel Johnson, Jr. – @danieljohnsonjr | Greg Cangialosi – @gregcangialosi | |
| Steve Jennings – @zyOzyfounder |
Don’t forget to visit the blogs of the other 2 contributors to this post. You can find them at:
David Mullen – Communications Catalyst – http://davidwmullen.com
Dave Murray – The Way of TheMurr - http://www.themurr.com/
Five in the Morning
For those who aren’t regular readers of StickyFigure (if you’re not, you should be. Check it out), Steve Woodruff has been consistently churning out great discoveies with his Five in the Morning series. Five in the Morning is basically a blog post that highlights 5 of the most interesting and well written posts throughout the blogosphere.
Lately Steve has been inviting guests to add some new perspective and fresh content to the mix. When he approached me about being a guest author, I immediately said yes! So without any further ado, here is your daily dose of Five in the Morning:
Digital media continues to blur our online and offline lives. Spruce up your presentations and educate your colleagues with this fantastic list of 49 Amazing Social Media, Web 2.0 and Internet Stats, compiled by Adam Singer on the FutureBuzz blog.
Learn how to use a often overlooked feature of Twitter, “favorites”. Darren Rowse and Ari Herzog put together an excellent post on the Twitip blog that reveals how to use favorites, why you should use favorites, and illustrates how other people are using them.
It’s early, but one of the themes of 2009 seems to be “stop talking. start doing”. Shiv Singh, of Avenue A Razorfish, reminds brands of this and says Brands Must Do! Start doing by listening to consumers. It’s not done enough.
The ultimate do-it-yourselfer Marshall Kirkpatrick has outlined how to Build the Ultimate Social Media Cheat Sheet. Use it to get you up to speed on the social media activity in your market.
And finally, take these tips from The Difficult Art of Cold Pitching by Jon Burg, and apply them to avoid any mistakes when reaching out with a request to a community of people you have a weak relationship with. Chris Brogan even chimes in with his take.
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© 2012 Web Business by Ken Burbary. All Rights Reserved.
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