For several months, social media measurement and analytics pro Chuck Hemann and I have been thinking and talking about the many benefits of social media monitoring, a.k.a. listening to the online voice of your customers. Historically, most of the discussion on this topic centers around using monitoring as a reputation/crisis management tool, but that’s just [...]
Entries Tagged as 'Conversation Monitoring'
Introducing the Social Analytics Lifecycle
October 22nd, 2009 · Comments · Analytics, Conversation Monitoring
Tags:chuck hemann·customer·lifecycle·listening·monitoring·social analytics
Social Media Monitoring Wiki – 30 Top Monitoring Tools
August 13th, 2009 · Comments · Conversation Monitoring, Social Media, tools
I’ve been spending quite a bit of time over the past several months thinking about social media monitoring, and the benefits that companies, both large and small, can gain from it. I’ve invested a significant amount of time investigating many of the leading monitoring platforms and tools, and learned there are many nuances to conversation [...]
