We’re often so focused on the next big thing or mesmerized by the daily innovation of new services, tools and technologies that emerge on the web that something goes unnoticed. We slowly lose our stable footing and begin to get out of touch with reality. Some of us talk about it as “living inside the [...]
Entries Tagged as 'Digital'
Back to Digital Reality
August 29th, 2009 · Comments · Business, Digital
Tags:aol·comscore·display·facebook·Forrester·google·Mobile·myspace·paid search·Twitter·Yahoo
The Lost Art of Common Sense in Digital Marketing
April 13th, 2009 · Comments · Branding, Business, Digital, Interactive Marketing, Strategy
When did we, marketers & brands, lose touch with humanity and thus reality?
When did we stop stop putting the needs and concerns of our customers first?
When did we throw common sense out the window?
Perhaps some never have put customers needs first, or maybe they did at one point but lost their way. A lot of [...]
Tags:brands·brandtags·garyvee·len kendall·listening·social marketing
Digital Darwinism: What’s in your brands DNA?
June 24th, 2008 · Comments · Branding, Digital
I enjoyed this video of Joe Crump, Vice President, Strategy & Planning, Avenue A | Razorfish, in which he describes how the marketing/advertising industry and brands have entered a new era, one he calls Digital Darwinism. It’s a 16 minute video full of trends and perspectives on the state of the industry that you should [...]
Tags:avenue a·Branding·digital darwinism·joe crump·razorfish

