.

Web Business by Ken Burbary

Web Marketing, Social Media, Web Technology

Web Business by Ken Burbary header image 4

Entries Tagged as 'Digital'

The Lost Art of Common Sense in Digital Marketing

April 13th, 2009 · Comments · Branding, Business, Digital, Interactive Marketing, Strategy

When did we, marketers & brands, lose touch with humanity and thus reality?
When did we stop stop putting the needs and concerns of our customers first?
When did we throw common sense out the window?
Perhaps some never have put customers needs first, or maybe they did at one point but lost their way. A lot of [...]

[Read more →]

Tags:·····

Digital Darwinism: What’s in your brands DNA?

June 24th, 2008 · Comments · Branding, Digital

I enjoyed this video of Joe Crump, Vice President, Strategy & Planning, Avenue A | Razorfish, in which he describes how the marketing/advertising industry and brands have entered a new era, one he calls Digital Darwinism. It’s a 16 minute video full of trends and perspectives on the state of the industry that you should [...]

[Read more →]

Tags:····