A modest proposal: Before a project starts, the creative team needs to go into a room—their literal Black Box—and close the door. They need to write these four questions up on a whiteboard and then do some soul-searching. If “no” is the answer to any, they should put the brakes on, and everyone—the account team, [...]
Entries Tagged as 'Interactive Marketing'
2008 Digital Outlook Excerpts
February 26th, 2008 · View Comments · Interactive Marketing
Tags:Digital·interactive·Social Media
Finally, a blog!
February 14th, 2008 · View Comments · Interactive Marketing
It’a about time! That’s what some friends have said when I mentioned I was finally going to take the time to establish a presence online and start blogging. I’ve been involved in web development, interactive marketing, and pretty much anything “web” for so long now that this should have come much sooner. The thought to [...]
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