Web Business by Ken Burbary

Social Media continues to be the hottest topic in business, advertising, marketing and communications worlds. Why? Because it is a game changer for businesses. The future of business online (and offline for that matter) for brands will be based on the relationships they have with individual consumers and influencers. The tried and true method of top [...]

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We often talk about the benefits of social media participation. Done well, it can help you create new relationships with your customers, peers, and partners. Develop new products and ideas. Improve existing ones. And provide thought leadership in your area of expertise, like these folks here, here, and here. For companies, it has the power [...]

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Found another great video. This is none other than Forrester’s social media guru Charlene Li talking about the concepts in her new book Groundswell.

(258MB)
Groundswell: Winning in a World Transformed by Social Technologies – Charlene Li

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I love Twitter. Why? Quite simply, because of the amazing community of helpful, knowledgeable, and diverse people around Twitter. I’ve already met many interesting individuals, both on and offline, because we all participate in the Twitter community. And Twitter keeps getting better through innovation from the community. There is a growing trend here, the use [...]

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To be an effective community professional, you need to walk the talk and use the tools
Google is not a search engine, it’s a reputation tracker
Sean scored high on search engine results for Microsoft Support after a bad story was on Digg.com
Admits there are many buzzwords, yet many forget to look at the bigger picture
Rather than [...]

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