This post is a collaboration between Ken Burbary and Chuck Hemann. It is being cross posted here and the Dix and Eaton blog.
Social Media Monitoring can be an overwhelming endeavor, requiring you to sift through potentially large amounts of data to separate signal from noise, all in the hope of finding key consumer/customer insights that [...]
Entries Tagged as 'Strategy'
Four Avenues to a More Focused Social Media Monitoring Strategy
September 24th, 2009 · Comments · Social Media, Strategy
Tags:business unit·campaign·chuck hemann·event·listening·looking glass·microsoft·product·Strategy
The Lost Art of Common Sense in Digital Marketing
April 13th, 2009 · Comments · Branding, Business, Digital, Interactive Marketing, Strategy
When did we, marketers & brands, lose touch with humanity and thus reality?
When did we stop stop putting the needs and concerns of our customers first?
When did we throw common sense out the window?
Perhaps some never have put customers needs first, or maybe they did at one point but lost their way. A lot of [...]
Tags:brands·brandtags·garyvee·len kendall·listening·social marketing
All about Google
December 5th, 2008 · Comments · Business, Strategy
Google plays such a big part of your everyday online life, whether you realize it or not, that it’s not surprising someone took the time to thoroughly dissect Google’s Strategy. Have you ever wondered?
This presentation does a great job explaining the answers to these questions.
All about Google
Credit: Thanks to Jeremiah Owyang for finding this deck
