A coworker pointed me to what seems to be an interesting change on Quora today (h/t Donna Tocci). Lowes is the first “business account” sighting I’ve seen on the platform, and one that if confirmed, would be a change in direction from their previous statements about supporting businesses on the Quora platform. Take a look at the screenshot below, which I took from this URL: http://www.quora.com/Lowes-Home-Improvement
This is relevant for a few reasons, all which benefit both consumers and brands. This gives Lowes an opportunity to collaboratively build a knowledge base with consumers about their products, services, and the category they serve (home improvement). In a way that continues to get better, optimize and more answers are contributed and shared. As a homeowner, I can think of the usefulness of this when tackling home improvement projects. Ask questions here, and get answers from both Lowes and community experts on relevant topics. For more information on the uses and benefits of Quora, read this post by Lisa Barone at Outspoken Media.
Have you seen any other businesses on Quora? Any news from Quora directly? If so, please share in the comments below.
UPDATE: Robert Scoble chimed in with this response.