Web Business by Ken Burbary

Digital Darwinism: What’s in your brands DNA?

I enjoyed this video of Joe Crump, Vice President, Strategy & Planning, Avenue A | Razorfish, in which he describes how the marketing/advertising industry and brands have entered a new era, one he calls Digital Darwinism. It’s a 16 minute video full of trends and perspectives on the state of the industry that you should carefully consider. Because in this era, only the strongest brands will survive.

“The age of Digital Darwinism has arrived. An age of blindingly fast pace, technology is leapfrogging, television is failing, and the brand landscape is changing more than ever before.”

I’ve also embedded the slides he used during the presentation. See below.

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Thanks to David Armano for pointing out the video!