For several months, social media measurement and analytics pro Chuck Hemann and I have been thinking and talking about the many benefits of social media monitoring, a.k.a. listening to the online voice of your customers. Historically, most of the discussion on this topic centers around using monitoring as a reputation/crisis management tool, but that’s just [...]
Introducing the Social Analytics Lifecycle
October 22nd, 2009 · Comments · Analytics, Conversation Monitoring
Tags:chuck hemann·customer·lifecycle·listening·monitoring·social analytics
Four Avenues to a More Focused Social Media Monitoring Strategy
September 24th, 2009 · Comments · Social Media, Strategy
This post is a collaboration between Ken Burbary and Chuck Hemann. It is being cross posted here and the Dix and Eaton blog.
Social Media Monitoring can be an overwhelming endeavor, requiring you to sift through potentially large amounts of data to separate signal from noise, all in the hope of finding key consumer/customer insights that [...]
Tags:business unit·campaign·chuck hemann·event·listening·looking glass·microsoft·product·Strategy
