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Web Business by Ken Burbary

Web Marketing, Social Media, Web Technology

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Social Media by the Numbers

April 3rd, 2009 · Comments · Branding, Business, Social Media, Social Networking, Twitter

Social Media continues to be the hottest topic in business, advertising, marketing and communications worlds. Why? Because it is a game changer for businesses. The future of business online (and offline for that matter) for brands will be based on the relationships they have with individual consumers and influencers. The tried and true method of top [...]

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The future of advertising

March 27th, 2008 · Comments · Interactive Marketing

I found this excellent presentation, put together by Paul Isakson, on slideshare.com. It does a fantastic job of painting a picture of what advertisers and marketers should be thinking and doing NOW to engage with consumers. I won’t do it justice by trying to write a thoughtful explanation, just view the slides below. Enough said.

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Time to measure consumer engagement

March 3rd, 2008 · Comments · Interactive Marketing

This is an entertaining parody, by Microsoft none the less, that illustrates the problems between advertisers and consumers today.

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