Social Media continues to be the hottest topic in business, advertising, marketing and communications worlds. Why? Because it is a game changer for businesses. The future of business online (and offline for that matter) for brands will be based on the relationships they have with individual consumers and influencers. The tried and true method of top [...]
Social Media by the Numbers
April 3rd, 2009 · Comments · Branding, Business, Social Media, Social Networking, Twitter
Tags:consumers·facebook·influence·roi·Twitter
The Long Tail effect on Resume 2.0
March 30th, 2009 · Comments · Business, Social Media, Social Networking
We often talk about the benefits of social media participation. Done well, it can help you create new relationships with your customers, peers, and partners. Develop new products and ideas. Improve existing ones. And provide thought leadership in your area of expertise, like these folks here, here, and here. For companies, it has the power [...]
Tags:facebook·google·job seeking·long tail·research·resume·Twitter
Can you trust user-supplied data?
February 20th, 2008 · Comments · Social Networking
I’ve been recently involved in helping some people within our company on Social Media/Networking projects for clients. The focus has primarly been on Facebook, both implementing social ads and Facebook Platform applications. One of the goals is to target a specific demographic among the Facebook user community. No one questioned whether or not the demographic [...]
Tags:facebook·networks·social ads
