Social Media Monitoring (sometimes called social media listening or conversation monitoring) is widely recognized as one of the first social media best practices. It is the first step in getting to know and understand the behavior and needs of an online audience. Most companies that are engaged in this activity have an internal team or [...]
The Dirty Little Secret of Social Media Monitoring
July 13th, 2009 · View Comments · Social Media
Tags:amber naslund·connie bensen·cymphony·david alston·jimmy rey·listening·nielsen·radian6·sm2·social media monitoring·techrigy
The Lost Art of Common Sense in Digital Marketing
April 13th, 2009 · View Comments · Branding, Business, Digital, Interactive Marketing, Strategy
When did we, marketers & brands, lose touch with humanity and thus reality? When did we stop stop putting the needs and concerns of our customers first? When did we throw common sense out the window? Perhaps some never have put customers needs first, or maybe they did at one point but lost their way. [...]
Tags:brands·brandtags·garyvee·len kendall·listening·social marketing
Improve your marketing with the social media halo effect
December 29th, 2008 · View Comments · Business, Social Media
The volume of social media marketing conversations is at unprecedented levels. The discussion has gone mainstream, and is so loud that it is causing marketers, advertisers and PR professionals to think about social media and start asking questions. One of the most asked questions is: Should I be engaging in social media to help achieve [...]
