During the past 6 months, I’ve talked and written a lot about how engaging in Social Media can help your brand. There can be numerous benefits. In fact, Social Media Maven Chris Brogan has already written what Social Media does best. And expert Mack Collier wrote a thoughtful article some time ago, describing how Dell [...]
Social Media’s Mount Everest, Helping Toxic Brands
January 13th, 2009 · Comments · Branding, Community, Social Media
Tags:case study·chris brogan·detroit lions·mack collier
Mine the Gold in Social Media through Conversation Search
January 2nd, 2009 · Comments · Social Media, Twitter
Google has transformed our lives with its uncanny ability to answer the question, “What is X?”. Enter any term and Google will tell you what it is and/or how it works. If Google’s spiders can find a web page, you can find the content within it using Google Search.
Enter Social Media.
The proliferation of [...]
Tags:aaron strout·alan wolk·chris brogan·jeremiah owyang·mack collier·samepoint·search·socialmention·TweetDeck·Twitter
