This post is a collaboration between Ken Burbary and Chuck Hemann. It is being cross posted here and the Dix and Eaton blog.
Social Media Monitoring can be an overwhelming endeavor, requiring you to sift through potentially large amounts of data to separate signal from noise, all in the hope of finding key consumer/customer insights that [...]
Four Avenues to a More Focused Social Media Monitoring Strategy
September 24th, 2009 · Comments · Social Media, Strategy
Tags:business unit·campaign·chuck hemann·event·listening·looking glass·microsoft·product·Strategy
Time to measure consumer engagement
March 3rd, 2008 · Comments · Interactive Marketing
This is an entertaining parody, by Microsoft none the less, that illustrates the problems between advertisers and consumers today.
