For several months, social media measurement and analytics pro Chuck Hemann and I have been thinking and talking about the many benefits of social media monitoring, a.k.a. listening to the online voice of your customers. Historically, most of the discussion on this topic centers around using monitoring as a reputation/crisis management tool, but that’s just [...]
Introducing the Social Analytics Lifecycle
October 22nd, 2009 · Comments · Analytics, Conversation Monitoring
Tags:chuck hemann·customer·lifecycle·listening·monitoring·social analytics
Social Media Monitoring Wiki – 30 Top Monitoring Tools
August 13th, 2009 · Comments · Conversation Monitoring, Social Media, tools
I’ve been spending quite a bit of time over the past several months thinking about social media monitoring, and the benefits that companies, both large and small, can gain from it. I’ve invested a significant amount of time investigating many of the leading monitoring platforms and tools, and learned there are many nuances to conversation [...]
Tags:listening·monitoring·platforms·tools·wiki
Improve your marketing with the social media halo effect
December 29th, 2008 · Comments · Business, Social Media
The volume of social media marketing conversations is at unprecedented levels. The discussion has gone mainstream, and is so loud that it is causing marketers, advertisers and PR professionals to think about social media and start asking questions. One of the most asked questions is:
Should I be engaging in social media to help achieve my [...]
