Web Business by Ken Burbary

To be an effective community professional, you need to walk the talk and use the tools Google is not a search engine, it’s a reputation tracker Sean scored high on search engine results for Microsoft Support after a bad story was on Digg.com Admits there are many buzzwords, yet many forget to look at the [...]

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A modest proposal: Before a project starts, the creative team needs to go into a room—their literal Black Box—and close the door. They need to write these four questions up on a whiteboard and then do some soul-searching. If “no” is the answer to any, they should put the brakes on, and everyone—the account team, [...]

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